Dashboard
New feature
App customization for Coaches
Please take into account:
A lot of information is abstracted on purpose because of NDA
Company:
Project Duration:
3 months
(with development time)
Team:
Me (Product designer)
Khaliun B (PM)
Sarah P (Tech lead)
3 awesome developers
Overview
A dashboard solution that helps coaches to customize their online training product.
Lenus eHealth is a digital health platform that empowers fitness trainers and health professionals to deliver personalized coaching through an all-in-one solution. This project focused on improving the low-tier coaching experience by strengthening coach-client relationships through more meaningful digital interactions.
Company introduction
Problem Statement
The main challenge was to strengthen the user experience for a low-tier product.
By improving key areas identified through user feedback, data analysis and strategic product vision.
User Needs
Coaches using the Lenus app felt that the experience was too generic and lacked their personal touch.
Clients were not able to clearly feel a strong sense of their brand and personality in some product areas.
Design Constraints
Features should to be user-friendly for non-technical users.
Limited development time and resources, focus on first minimum version
Take into account current Design system and platform itself.
Here is how I designed it:
Research
This project was a natural next step from our previous mission, so I started by organizing already existing data.
The first key step was creating a detailed map of the user's journey through our product. This helped me see the whole picture and spot places where things weren't working as well as they could.
The mapping process revealed two important conclusions:
Users had the most problems in areas where they couldn't directly communicate with their coaches. These gaps in communication led to confusion and reduced engagement.
The upgrade process needed better guidance. Users weren't getting enough feedback while moving up to higher service tiers.
Research
To gain deeper insights, we organized a workshop with the product team.
Together, we brainstormed potential feature improvements and conducted an inventory assessment of existing capabilities. We used a voting system to prioritize the most promising ideas.
Research
As part of research, I also conducted interviews with a selection of coaches.
These conversations provided valuable insights into their challenges and revealed new opportunities for improving branding and personalization features.
Ideation
Based on research findings, proposed solution centered around two key areas:
- Brand Customization - set of tools allowing coaches to add their visual identity across all customer touchpoints.
- Personalized Marketing page- solution that helps coaches to tailor their marketing offerings based on their unique product positioning.
To evaluate these ideas, I arranged a focused brainstorming session with a core team of design, product, and technical specialists. Together, we assessed potential solutions, estimating their scope and prioritizing them based on potential impact versus required effort.
Design Iterations
I created low-fidelity prototypes to test these customization features with coaches.
The validation was successful, with coaches not only confirming our proposed features but also suggesting additional customization opportunities we hadn't initially considered. Also, validation revealed two key insights:
Real-time Preview Capability - Coaches emphasized the need to quickly preview their customization changes
Multilingual Support - Many coaches required multilingual functionality for their international client base.
Final Design
As a result, we built dashboard solution that allows:
- to create custom branding for most crucial app areas.
- to tailor their marketing offerings based on their specific expertise.
- to preview and test their customizations before publishing them.
Outcome
The coach branding features were well-received by the Lenus coaches, who reported a significant improvement in their ability to establish a strong, consistent brand presence for their clients.
- Coaches were able to effectively differentiate their brand and offerings from other Lenus coaches, leading to increased client acquisition and retention.
- New functionality serves as a strong advantage for pitching business relationships with the company.
Leanings
‘Let bakers bake.’ Coaches already know how to position their brand, as they’re already doing so on social media. Providing them with an easy-to-use and intuitive tool enables them to stand out from the crowd.